The Design of Things to Come - Craig Vogel, Jonathan Cagan, Peter Boatwright 

The Ten Faces of Innovation - Tom Kelley 

A Brand New world  - Scott Bedbury 

The Hummer and The Mini - Robyn Waters 

Brand Failures - Matt Haig 

Ever-Cool -  A Marketer’s Guide to a Kid’s Heart  - Gene Del Vecchio 

The Origin of Brands - Al & Laura Ries  

Purple Cow, Small is the new big, Meatball Sundae - Seth Godin